How to Shop With a Colour Palette, In Store and Online
Carrying your palette, checking colours in the right light, and dealing with screens that lie — the practical side of shopping to a palette.
Understand the seasonal colour system, learn how to find your palette, and get practical advice on what to wear. Clear explanations, real examples and step-by-step guides for every season.
Seasonal colour analysis is the practice of matching the undertone, value and chroma of your clothing to your natural colouring. When a colour harmonises with your skin, eyes and hair, your features appear clear and vibrant. When it clashes, it can cast shadows, exaggerate blemishes or make skin appear tired or sallow.
The system is built on four core seasons—Spring, Summer, Autumn and Winter—each divided into three tonal sub-seasons. This twelve-season matrix ensures that whether you are warm or cool, light or deep, muted or bright, there is a dedicated palette formulated for your specific contrast and temperature.
The simplest way to discover your palette is to determine your undertone first. Cool undertones harmonise with silver and blue-based shades; warm undertones glow in gold and earthy tones.
In the guides below, we break down each sub-season with swatches, outfit combinations and real fabric recommendations so you can shop with complete certainty.
Your season, your 12-season subtype and a full palette.
Every guide in this section assumes you know your season. The quiz takes three minutes.
Carrying your palette, checking colours in the right light, and dealing with screens that lie — the practical side of shopping to a palette.
Which white, which beige, which grey — the neutrals that work for warm, cool, neutral and olive undertones, with hex codes.
Daylight, bare skin and honest answers. How to set up and answer a colour analysis quiz so the result actually fits you.
How warm, cool, soft and bright seasons suit different hair colours — and why a big change can shift your whole palette.
How to turn a colour palette into a wardrobe that works together — neutrals, main colours and accents, in the right proportions.
Gold or silver is mostly an undertone question, with one exception and one caveat. Here is how to tell which works for you, and when it stops mattering.
Deep autumn is the warm, dark end of the autumn family — rich rather than muted, and considerably deeper than the soft autumn it is most often confused with. Here is the palette in full, with hex codes, and how to tell whether it is yours.
All twelve colour seasons on one page, with the signature colours for each. Use it to compare, then go to the full palette for yours.