Who Is Behind Women’s Fashion EU
This site is written and built by one person, with occasional help. I trained in fashion and have spent seven years working in and around clothing — five in Bangladesh and two more since. I am thirty-two, and I write from Bangladesh, which is a more useful vantage point on this subject than it might first appear.
Bangladesh is the second largest garment exporter in the world. A substantial share of the European high-street clothing this site discusses is cut and sewn here. Working in that industry means seeing how a size chart is actually drafted, why one brand's medium is not another's, and how a garment is graded up and down a range — the questions this site's tools exist to answer.
What this site is not is a fashion magazine. There are no trend reports, no shopping edits and no photographs of clothes you cannot afford. It is nineteen free tools and a set of guides, built to answer the practical questions that come up when you are trying to buy something that fits.
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19 free toolsNo email, no account, nothing stored.
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7 yearsWorking in and around garment manufacturing.
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Published methodsEvery tool shows its formula and its limits.
Why European Fashion, Written From Bangladesh
The honest answer is that European sizing is the most confusing system in widespread use, and almost nobody explains it properly. A dress labelled 38 in Italy, 40 in France and 36 in Germany can be the same garment. British sizing runs differently again. American readers buying from European brands online — which is most of them now — are guessing, and returning, and guessing again.
European style is also what a great many people want to dress like without quite knowing what the rules are. It is a real aesthetic tradition with specific principles — fewer pieces, better fabric, narrower palettes, repetition treated as normal rather than embarrassing. Those principles are learnable, and most of what is written about them online is photographs with no explanation.
Writing from Bangladesh is relevant rather than incidental. The clothes are made here. Working in garment manufacturing means seeing the pattern before it becomes a product — how a brand sets its base size, how it grades up, where the tolerances are, and why two garments with the same label fit differently. Most fashion writing describes clothes from the outside, which is why the tools go further than the charts they compete with.
I have not lived in Europe and do not claim to. What I have is seven years of proximity to how these garments are actually built, fashion training, and a considerable amount of time spent reading the measurement standards that brands publish and the ones they do not.
Who this site is for
English-speaking women in the United States, United Kingdom, Canada and Australia who buy from European brands or want to dress the way European women do. Everything here is written in that context — sizes converted into yours, prices given in a range, seasons explained for a northern climate.
Every Tool Shows Its Working
Short answer: Every calculator on this site publishes the formula behind it, where the numbers came from, and the situations where it will be wrong. As far as I can tell, no competing site does this, and it is the single thing that most distinguishes what is here.
Most online size charts and style quizzes give you an answer with no indication of where it came from. That is a problem, because these subjects have far less standardisation than people assume. There is no governing body for body shape categories. There is no agreed definition of a colour season. Clothing sizes are set brand by brand, and the published charts frequently do not match the garments. An answer without its method is not verifiable, and on this subject it is frequently wrong.
So every tool here carries a methodology section. It states what the tool is built on, the thresholds or conversions it uses, and — the part that matters most — where it is least reliable. The body shape calculator publishes its exact percentage boundaries. The undertone test explains why it does not use the vein test that almost every other guide leads with. The colour analysis quiz says plainly that seasonal colour analysis has no peer-reviewed evidence behind it.
None of that makes the tools less useful. It makes them checkable, which is a different and more valuable thing. Where a tool cannot answer something well, it says so and points elsewhere — including to professionals who will do it better, and to competitors' pages where theirs is the more complete treatment.
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Published formulas
The arithmetic is on the page, not hidden.
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Stated limits
Every tool has a section on where it fails.
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No accounts
Nothing asks for an email to show a result.
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Nothing stored
Measurements and income are never saved or sent.
Editorial Process
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1
Research
Primary standards, official sizing tables and national specifications surveyed.
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2
Draft
Structure and initial text drafted with the assistance of AI tools.
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3
Verify
Every number, tolerance and formula verified by hand against manufacturer charts.
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4
Review and update
Quarterly audits of brand drift; corrections published transparently.
How Articles and Tools Are Written
Short answer: Research, drafting and structure are assisted by AI tools. Every measurement, conversion, brand note and factual claim is then checked by hand against a primary source before anything is published, and the tool data is reviewed on a schedule.
I would rather state this plainly than have you wonder. AI tools are used in the research and drafting of this site, as they now are across most of publishing. They are good at structure, at first drafts and at surfacing what has already been written on a subject. They are not reliable on specifics, and specifics are the entire value of a site built around measurements.
So nothing goes up on the strength of a draft. Size conversions are checked against the brand's own published chart or the relevant national standard. Brand notes — which labels run small, which run large — are checked against current published measurements rather than repeated from other blogs, which is how errors propagate across this whole subject. Anything that cannot be verified is removed rather than softened with a hedge.
Brand and sizing data is reviewed quarterly, and each tool page shows the date it was last reviewed. Where a brand changes its chart, the table changes. Where I get something wrong and it is pointed out, I correct it and say what changed rather than editing quietly.
If you find a mistake
Tell me. On a site built around measurements, a wrong number is worse than no number, and I would rather hear about it than not. Email contact@womensfashioneu.com with the page and what is wrong, and I will check it against the source and correct it. Corrections are noted on the page rather than made silently.
Md Zubayer Al Hasan
Founder and writer, Women's Fashion EU
Written by Md Zubayer Al Hasan, who trained in fashion and spent seven years in and around garment manufacturing in Bangladesh. That production-side background is where most of this site's sizing tools come from.
How Women’s Fashion EU Makes Money
Short answer: Advertising and affiliate links on the guides. Never by gating a tool result behind an email, never by charging for anything, and never by taking payment to recommend a brand.
The site runs display advertising, and some articles contain affiliate links — if you buy through one, this site may receive a small commission at no extra cost to you. That is the whole of it.
Two things it deliberately does not do. No tool on this site asks for an email to show you a result, which is the standard practice in this category and the reason most free quizzes exist. And no brand has paid for a mention. The brand tables on the sizing pages name which labels run small and which run large, including ones with affiliate programmes, and the direction of those notes is not for sale.
Contact
Corrections, questions and suggestions for tools are all welcome. I read everything and reply to most things within a few days.
Direct, monitored inbox.
Professional background and history
Based in Bangladesh, writing for readers in the US, UK, Canada and Australia. Responses may arrive at odd hours for you.