How This Site Is Researched, Written and Corrected
This site is built almost entirely on numbers — size conversions, body measurements, colour values, weights. A wrong number here does not simply read badly; it sends someone to a shop for the wrong size or to a check-in desk with an overweight bag. That single fact shapes every editorial decision described on this page.
What follows is the actual process rather than a statement of aspiration. Where the process has limits, they are stated. Where AI tools are used, that is stated too. If any of it turns out not to match what you find on the site, that is a mistake worth telling me about.
How a Page Gets Written and Checked
Research, draft, verify, publish, review. Every measurement and conversion is checked against a brand's own published chart or a national standard before it goes up. Nothing is taken from another blog, because that is how a decade-old figure ends up on forty sites.
Most of what is wrong with sizing information online comes from a single habit: repetition. A figure appears somewhere, gets quoted by a second site, then a third, and within a few years it is on forty pages and has become received wisdom — long after the brand that published it revised the chart. Checking the source rather than the copy is unglamorous and it is most of the work here.
-
01
Research
The question is defined first: what someone is actually trying to work out, and what currently answers it badly. Existing coverage is read to see what is established, what is contested and what nobody has addressed.
-
02
Draft
A structure and a first draft are produced. At this point the piece contains placeholders rather than figures. No measurement, conversion, brand note or statistic is written into a draft from memory or from a secondary source.
-
03
Verify
Every figure is then sourced individually. Brand measurements come from the brand's own published size guide. Conversions between national systems come from the relevant standard. Anything that cannot be traced to a primary source is removed rather than softened with a hedge like 'roughly' or 'typically'.
-
04
Publish and review
The page goes up with a last-reviewed date visible on it. Sizing and brand data is re-checked quarterly, and the date updates when it is. Where a brand has changed its chart in the interval, the table changes with it.
What counts as a primary source
A brand's own published size guide. A national or international sizing standard. A manufacturer's stated specification. Official statistical publications for anything quantitative about spending or averages. What does not count: another blog, a retailer's third-party listing, a forum post, or an AI-generated answer — all four are common sources of the errors this process exists to avoid.
How AI Is Used Here, and How It Is Not
AI tools assist with research, structure and drafting. They are not used as a source for any figure, and nothing publishes on the strength of an AI-generated draft alone. Every measurement, conversion and claim is verified by a person against a primary source first.
Stated plainly because you would reasonably want to know, and because guessing is worse than being told. AI tools are part of the workflow here, as they now are across most of publishing. They are good at structure, at producing a first draft to argue with, and at surfacing what has already been written on a subject. Those are the jobs they do on this site.
What they are not used for is the part that matters. Language models produce plausible numbers, and plausible numbers are precisely the failure mode a site built on measurements cannot tolerate. No figure reaches a published page because a model supplied it. Every one is checked against a brand's chart or a published standard, by a person, before the page goes live.
The same applies to sources. A model will readily name a study, a standard or a brand specification that does not exist, and citing one unchecked would be worse than citing nothing. Every external link on this site has been opened and read. Where a claim could not be sourced, it was removed rather than attributed to something unverified.
The honest summary is that AI makes the writing faster and makes the verification more necessary, not less. It has not reduced the checking work at all — if anything the opposite.
What Happens When Something Is Wrong
Report an error to fashion@womensfashioneu.com and it will be checked against the source. Confirmed errors are corrected and the correction is noted on the page with a date. Pages are not edited silently.
Errors will happen. A single person checking several thousand figures across nineteen tools and a growing set of articles will get some of them wrong, and brands change their charts without announcing it. The question is not whether a site like this contains mistakes but what it does when one is found.
What happens here: you send the page and what is wrong with it, I check it against the brand's published chart or the relevant standard, and if it is wrong it is corrected. A short note is added to the page stating what changed and when. The note stays. Removing evidence that a page was once wrong makes the next reader less able to judge how much to trust it.
Where a figure is disputed rather than clearly wrong — which happens often with body shape thresholds, colour season boundaries and anything where no standard exists — the page says so rather than picking a side and sounding certain. Several tools on this site publish their thresholds specifically so that a reader who disagrees can see exactly what they are disagreeing with.
How to report it
Email fashion@womensfashioneu.com with the page URL and what is wrong. Include a source if you have one — it makes the check considerably faster.
How it is handled
Checked against the brand's published chart or the relevant standard. Corrected if wrong; explained if not.
How it is shown
Noted on the page with a date, stating what changed. Notes stay rather than being removed later.
Replies usually within two to three working days.
What Money Does and Does Not Buy Here
The site runs display advertising and some articles contain affiliate links. No brand has paid for a mention, a rating or a favourable note, and none can. Advertising and affiliate arrangements have no influence on what any page says.
The sizing pages on this site carry brand deviation tables — plain statements of which labels run small, which run large and which are true to their published charts. Some of those brands have affiliate programmes. The direction of those notes does not change because of it, and a brand that runs large will be described as running large whether or not there is a commission attached.
Two things are worth stating because they are standard practice in this category and are not done here. No tool result is gated behind an email address, which is the business model behind most free style quizzes online. And no brand, PR agency or affiliate network has editorial input of any kind — not on wording, not on placement, not on whether they appear at all.
Brands are welcome to send updated size charts or measurement data, and that is genuinely useful because it is frequently more current than what is published online. Sending it buys accuracy in how the brand is described and nothing else.
Display advertising
Served programmatically. No advertiser sees content before publication.
Affiliate links
Some articles contain them. They never determine what a page says.
Paid placements
Not available at any price.
Gifted products
Not solicited. If ever accepted and written about, disclosed on the page.
What This Site Does Not Publish
Some of this is about staying inside what the site can do competently, and some is about categories where a reader could be harmed by confident writing from someone unqualified. Both are worth being explicit about.
Medical, health and body-composition advice
Several tools touch the edges of this — body shape, measurements, undertone. None of them is health information, none gives nutrition, fitness or diagnostic guidance, and each says so on its own page. Body shape categories describe proportion for the purpose of garment fit and carry no information about health.
Financial advice
The cost per wear and clothing budget tools organise one category of spending. They do not advise on debt, savings or household finances, and they never comment on whether a reader can afford something. Nothing on this site is financial advice.
Guest posts and sponsored writing
Not published, paid or unpaid. Every article is written by the named author. Link exchanges, link insertions into existing articles and paid guest placements are all declined.
Body-related judgement
No page on this site describes a body as a problem to solve. The words 'flaw', 'hide', 'problem area', 'slimming' and 'flattering away' do not appear in any guidance here, and that is a deliberate editorial rule rather than a stylistic preference.
Where a professional is better
Several pages say outright that a professional will do the job better than the tool — a colour analysis with physical drapes, a proper fitting, a tailor. Those notes are there because they are true, not despite the fact that they send readers away from the page.
How Often Pages Are Reviewed
Sizing and brand data is reviewed quarterly. Every tool page shows the date it was last reviewed. Articles are updated when the underlying information changes rather than on a schedule.
A last-reviewed date on a page is only meaningful if the review actually happened, so the date on each tool page changes when the data is re-checked and not before. Refreshing a date to look current without re-checking the figures behind it is a common practice and it is not done here.
Brand deviation tables are the most volatile content on the site and get the closest attention, because brands revise their grading without announcing it. Conversion charts between national systems change rarely, since they rest on standards rather than on brand decisions. Articles are revisited when something they rest on changes — a brand chart, a tool, a standard — rather than on a calendar.
Quarterly
Brand deviation tables, size charts, tool data.
As needed
Articles, guides and anything resting on the above.