How This Site Makes Money, Exactly
Written in full rather than in the two-sentence form most sites use, because the brand tables on this site name which labels run small and which run large, and you are entitled to know whether money influenced any of that. It did not, and this page explains the arrangements that exist so you can judge that for yourself.
In Plain Terms
The rest of this page sets out each arrangement in detail.
What an Affiliate Link Actually Is
An affiliate link is an ordinary link with a tag on the end identifying where the visitor came from. If you follow one and buy something within a certain window, the retailer pays a small percentage of the sale to the site that sent you. Nothing is added to your price, and the amount comes out of the retailer's own margin.
What the retailer knows is that a visit arrived from this site. What we receive is a report saying a sale occurred and what commission is due — not who bought, not what address, not any personal information at all. We never see your name, your order or your payment details, and no personal data is transmitted by us in the process.
The tag also means the link is worth nothing to us unless you buy. That is worth understanding, because it is the reason affiliate-funded writing has an incentive problem: the money arrives only when a reader purchases. How this site handles that is the subject of the next section.
The commission comes out of the retailer's margin, not your payment.
If you would rather not
Search for the product yourself instead of following the link. You will reach the same page, pay the same price, and nothing here changes. Nothing on this site is withheld from readers who do that.
The Problem With Affiliate Funding, and What Is Done About It
Affiliate income rewards recommending purchases, which is a real conflict of interest and not one that disclosure alone resolves. Three things on this site are deliberately structured against it: the brand tables are unpaid, several tools actively discourage buying, and no result is withheld behind an email.
Most affiliate disclosures stop at 'we may earn a commission', which tells you the arrangement exists without telling you what it does to the writing. The honest version is that affiliate funding creates a consistent pull towards recommending things, because that is the only way the money arrives. Every site funded this way faces it, including this one.
The brand deviation tables are where it would matter most. Those tables say which labels run small, which run large, and which sit close to their published charts — advice that directly affects whether someone buys from a brand or avoids it. They are compiled from each brand's own published measurements and nothing else. No brand has been consulted, no brand has paid, and the direction of a note does not change because a commission is attached to it.
Several tools on this site also argue against spending, which is an odd thing for an affiliate-funded site to build. The cost per wear calculator includes a worked example in which the expensive coat loses to the cheap one. The capsule wardrobe builder opens by telling you to shop your own wardrobe before buying anything. The clothing budget calculator exists to cap spending rather than direct it. Those were built that way on purpose.
None of that removes the conflict — it is structural and it cannot be removed by good intentions. What it does is make the conflict checkable. Read a brand table and ask whether it reads like something written to sell. Read the cost per wear page and ask the same. That judgement is yours to make and this page exists to let you make it informed.
Editorial separation
Pages are written for the reader first. A link is added only where it is genuinely helpful.
No paid placements
No brand has paid for a mention, a rating or a place in a table, and none can.
Independent tables
The brand deviation tables are based on each brand's published measurements, not on any commercial arrangement.
Disclosure before the link
When an affiliate link is used, it is labelled as such before the link, never after.
What Is Live Today
No affiliate links are live on this site at present. Every external link is editorial — a standards body, a brand's own size guide, a publication or a university page. None earns anything.
This page is published before the arrangements it describes, which is the right way round. A disclosure written after the links go up is a disclosure written under pressure.
Every outbound link on the site today is there because it is the best available source on the point being made. Several go to brands' own size guides, which is where you should check before buying and which earns nothing. Two go to competing sites where their treatment of a subject is more complete than ours.
Affiliate links are likely to be introduced, and advertising as well. When either happens, this page is updated first, the in-article disclosure appears on any page carrying a link, and the change is listed in the log below. Nothing goes live before the disclosure does.
What will change, and what will not
What will change: some links in articles will carry an affiliate tag, and those articles will say so at the top. What will not change: the brand tables, which will remain compiled from published measurements only; the tools, which will remain free with no email gate; and the editorial position, which is that a brand running large is described as running large.
Where You Will See This Disclosed
On any article containing an affiliate link, a short line appears at the very top — above the first paragraph, before any link. It is not hidden in a footer, not folded into an accordion, and not placed at the end where it would be read after the decision.
Regulators in the United States, the United Kingdom and the European Union all require essentially the same thing: that a commercial relationship is disclosed clearly and close to the link it applies to. A line at the bottom of a long article does not meet that, because a reader has already clicked by the time they reach it.
So the line sits at the top of the article, in ordinary readable text rather than small grey print. It appears only on articles that actually contain an affiliate link — showing it on articles that do not would be misleading in the other direction, and would suggest a commercial motive behind writing that has none.
This article contains affiliate links. If you buy through one, this site may earn a small commission at no extra cost to you. It does not change what is recommended — read the full disclosure .
Tool pages carry no affiliate links, so they carry no such line.
What No Amount of Money Buys Here
Stated as a list because it is easier to hold a site to a list than to a sentiment. Each of these has been asked for at some point by someone, and each is declined.
A place in a brand table
Those are compiled from published measurements. There is nothing to sell.
A favourable note
A brand that runs small is described as running small, commission or not.
A sponsored article
Not published, paid or unpaid. Every article is written by the named author.
A link insertion
No links are added to existing articles in exchange for payment.
Editorial input
No brand, agency or network sees content before publication or has any say in it.
Brands are welcome to send updated size charts or measurement data, which is genuinely useful and often more current than what is published online. That buys accuracy in how the brand is described and nothing else.
Advertising
No advertising is currently displayed on this site.
Display advertising is likely to be introduced, since it is the intended second source of funding alongside affiliate links. When it is, this page and the cookie policy are updated first, a consent mechanism goes live for visitors in the UK and the European Economic Area before any advertising script loads, and the change is listed below. No advertiser will see content before publication, and advertising will have no influence on what any page says.
Changes to This Page
This page changes before the arrangements it describes, not after. Joining a programme, introducing advertising, or changing how anything here is funded is posted here and listed in the log with a date, before it goes live.
That ordering is the whole point of a disclosure. A commercial relationship declared after it began was undeclared for the period in between.
Change Log
- 20 September 2026 — First published. No affiliate links or advertising live.
Questions about any of this
Email fashion@womensfashioneu.com . If you think something here reads as though it was written to sell, that is worth telling me and it will be looked at seriously.